The Daily Blog

By Mario R. García on Apr 24, 2015

Periscope, video and new options for going live

Periscope is a new app that links well to Twitter. I am new to it and to that entire world of live streaming. I like it. I see possibilities. Plus tips from Robb Montgomery on how to make better videos and how to use Periscope best.

Tags: video, iPhone 6, Media quintet, Periscope, Robb Montgomery

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By Mario R. García on Apr 23, 2015

Let’s hear it for audio storytelling

A fascinating piece in The Atlantic brings home the message: we like to listen to stories that are told to us via audio.  Why do Audio Stories Captivate? asks the headline.  In the digital era of mobile platforms, part of the answer is convenience.

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By Mario R. García on Apr 22, 2015

Some newspapers do “Uber” it

Truly enjoying this Ken Doctor piece about how newspapers seem to have the attitude of taxi companies, sometimes oblivious to the fact that there is competition out there, the type that Uber presents to taxis worldwide.

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By Mario R. García on Apr 21, 2015

Print Summit in Frankfurt: The Power of Print

I speak in Frankfurt today at Print Summit 2015, a celebration of print with a series of speakers and case studies all related to the power that print still can offer when publishers and editors decide to give it its proper place within the media quintet.

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By Mario R. García on Apr 20, 2015

The Chicago Tribune: expanding opinion content

It’s likely to happen in many other newspapers, too: expanding premium content, the kind that subscribers are likely to feel more inclined to pay for.  It is also, in my view, a way of securing a distinct place for print.

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By Mario R. García on Apr 17, 2015

Here are some happy news to celebrate this weekend

Toasting SND’s choice of the best designed newspapers, welcoming designers and coders into the WSJ newsroom, a celebration of Print in Frankfurt.

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By Mario R. García on Apr 16, 2015

Airline branding through the years

For those who love aviation and branding, there is a new book with plenty of visual memorabilia from the world’s airlines—past and present. We take a peek into Airline Visual Identity 1945 – 1975 by Matthias Hühne to be published in May 2015 .

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By Mario R. García on Apr 15, 2015

How U.S. presidential candidates brand themsvelves via their logos

Within the last two days, two more presidential hopefuls have announced their desire to occupy the White House in 2016.  It all starts with a message and with a visual branding.

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By Mario R. García on Apr 14, 2015

Bullets (over the text) at The New York Times

Those bullet items that outline and highlights key elements of a story are nothing new: they first became essential during the 1980s and the peak of newspaper design and USAToday-styled quick bite journalism.  The bullets are now appearing at The New York Times. What changed?

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