There is no better inspirational textbook to learn about the status of the media in the era of the media quintet than to follow those who seem to be doing it right. We get some tips from News Corp's Raju Narisetti.
A new report from the Engaging News Project shows that users prefer modular, image-heavy homepage designs. That’s exactly what we heard from users during the 2012 Poynter EyeTrack for Tablet use.
It has all the ingredients of the old fashioned subscription campaign, including the full page ad in the print product, but I like how The New York Times presents its full array of products, with plenty of options for potential subscribers. The prices is good, too.
While some of the major players are taking big steps to consolidate the presence of native ads in their operations, I am somewhat surprised by the lack of progress—and even interest—for native ads among a large number of the publishers and editors with whom I interact.
This time it is The State (Columbia, S.C.) and The Sun News (Myrtle Beach, S.C.) that join the other tiles from the McClatchy Group as they become part of a multi-platform initiative. We at Garcia Media have conducted 16 months of workshops and training leading to new print, responsive web, mobile app, and tablet app products for all 29 of McClatchy's American dailies, including The Miami Herald, Kansas City Star, Raleigh's News & Observer, and Fort Worth's Star-Telegram.
The Washington Post is testing a new approach to storytelling that adds context to stories of the day. It is an issue that has to do with frequency, with how we consume news and what are expectations are as we juggle the now, the why and the later of many stories.
The Huffington Post will journey into the world of long narratives, as in a website where every story is a cover story with topics ranging from ISIS to feminism. This sounds like a good fit for lean back mode devotees.
It’s the era of “In Case You Missed It” for some of the world’s top publications.
One of Tyler Brulé's precious creations is that once a year summer newspaper, Mediterraneo, which appears at exclusive beaches in Greece and Italy. The Summer 2015 edition is here, and there is also a Piccolo edition sponsored by Gruppo Campari.