Blog Archives

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May. 16th Silicon Valley Business Journal: How strategy and substance lead to great success

TAKEAWAY: It was last January that the Silicon Valley Business Journal became the first of the 40 American City Business Journals to introduce a totally new and rethought product. The results are in!

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May. 15th We never had such a big audience: Let’s capitalize on it through all platforms

TAKEAWAY: Users are spending more time consuming news and information, not only digitally, but, not surprisingly, via the traditional media outlets.

0 comments Posted by Dr. Mario R. Garcia

May. 13th Thirsty: a playful font with a memorable name

TAKEAWAY: Take a look at this script font that says happy and playful.

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May. 12th 40 Years/40 Lessons (27): Grandfather.

TAKEAWAY: This is part 27 of my occasional series 40 Years/40 Lessons,  which I call a sort of career memoir,  capturing highlights and reminiscing about what has been a spectacular journey for me, doing what I love most.  Today’s segment: Becoming a grandfather: the joy and the magic.

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May. 10th Nordic Media Festival: It’s presentation day today

TAKEAWAY: I speak today at the Nordic Media Festival conference in Bergen, Norway. What a difference a calendar year makes! As I take a look back at a similar presentation I did for the group in 2012, it’s like rewriting a book. TODAY:  Here is an outline of my talk.

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May. 8th Social media’s impact in the business of storytelling

TAKEAWAY: I continue to prepare for my presentation at the Nordic Media Festival conference in Bergen, Norway this week. What a difference a calendar year makes! As I take a look back at a similar presentation I did for the group in 2012, it’s like rewriting a book. TODAY:  How social media impacts and benefits what we do as storytellers.

0 comments Posted by Dr. Mario R. Garcia

May. 7th Get ready for those smartphone editions

TAKEAWAY: I continue to prepare for my presentation at the Nordic Media Festival conference in Bergen, Norway this week. What a difference a calendar year makes! As I take a look back at a similar presentation I did for the group in 2012, it’s like rewriting a book. TODAY:  Those smartphones and the potential they hold for newspapers.

0 comments Posted by Dr. Mario R. Garcia

May. 6th Creating a new tablet edition? Newsy and pictorial may be the way to go

TAKEAWAY: I am preparing for my presentation at the Nordic Media Festival conference in Bergen, Norway this week. What a difference a calendar year makes! As I take a look back at a similar presentation I did for the group in 2012, it’s like rewriting a book. TODAY:  What we have learned about tablet editions.

0 comments Posted by Dr. Mario R. Garcia

May. 6th Preparing a presentation allows for some introspection

TAKEAWAY: What a difference a calendar year makes! Preparing to address an audience at the Nordic Media Festival conference in Norway this week, I take a look back at a similar presentation I did for the group in 2012: it’s like rewriting a book.

0 comments Posted by Dr. Mario R. Garcia

May. 3rd Newspapers and their quest for survival and immortality

TAKEAWAY: It is a time of turmoil, change and transformation for newspapers everywhere.  Sometimes solutions seem contradictory, as is the case with the Times Picayune’s announcement that it will start publishing a tabloid three times a week, less than a year after it stopped printing daily.

0 comments Posted by Dr. Mario R. Garcia

May. 2nd Tablet inspired reading experience for the computer

TAKEAWAY: With The Economist planning to publish a desktop app that mimics the tablet experience, it validates the idea that readers want to read news editions that come to an end.

0 comments Posted by Dr. Mario R. Garcia

May. 1st Digital audiences look forward to the end of the session

TAKEAWAY: The Financial Times is on to something with its digital offerings that range from the dynamic to the static, recognizing that users want constant updates, but also that curated edition with a clear ending. PLUS: Estimating newspaper circulation gets tougher

0 comments Posted by Dr. Mario R. Garcia

Apr. 30th Newspaper of the future? Sure, there will be one (in some form)

TAKEAWAY: It’s an all time favorite pastime: to predict what the newspaper of the future will be like. Think smaller, think not published daily, think the science fiction model, or perhaps no print newspaper at all in some places. PLUS: Maximania hits both Holland and Argentina as Maxima is crowned Queen of Holland

0 comments Posted by Dr. Mario R. Garcia

Apr. 29th Brazil’s O Estado de Sao Paulo: fewer sections, more depth

TAKEAWAY: Brazil’s O Estado de Sao Paulo has introduced a new redesign that involves fewer sections daily. It’s the way to go, for sure, but not everyone is happy

0 comments Posted by Dr. Mario R. Garcia

Apr. 26th Saving articles for a later that may not come

TAKEAWAY: How many of us read articles that we download and save for a later time? Instant seduction and instant consumption go hand in hand.  Read it later may be a wish, but not usually fulfilled. PLUS: Creativity Workshop with Deborah Withey in Wales this summer

0 comments Posted by Dr. Mario R. Garcia

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