What’s your mission?
In the course of a newspaper’s publishing history, there are many changes. Reading habits change, cities grow and other mediums of communications are introduced into society. Newspapers must evolve and adjust their editorial strategy to keep pace with these changes, or face declining readership. We believe it starts with knowing who you are, or who you want to be, then understanding who your readers are and what they want. From there we can help craft a mission statement for your newspaper that can guide all aspects, from content, to design, to marketing.