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Jul. 3rd TheMarioBlog will return on July 14th

TAKEAWAY: I am enjoying 10 days of beach and sun with my four children, their spouses and the ten grandchildren. Will return to work, and to TheMarioBlog, on July 14. Happy Fourth of July Holiday to all. Pure Design segments will continue to publish on July 14th as well.

Pure Design segment 3 today: Layering stories

Layering and secondary readings were never more important

No doubt about it, if, as I wrote in 2002, headlines are like beacons to lead us to stories, then secondary elements, such as summaries, subheads and info boxes are sort of beeps that alert us to special elements of the story.  Scanners delight in those elements. As readers and users have less time not so much to read, but also to browse through newspapers and magazines, it is those elements beyond the headline that can make the difference in that important decision: to read or not to read.

For today’s Pure Design segment, go here:

 

Twitter with me

Follow me at http://www.twitter.com/tweetsbydesign

Follow the Marios

Two Marios. Two Views.
Follow Mario Jr. and his blog about media analysis, web design and assorted topics related to the current state of our industry.
http://garciainteractive.com/
Visit Mario Sr. daily here, or through TweetsByDesign (http://www.twitter.com/tweetsbydesign)

In Spanish daily: The Rodrigo Fino blog

:
To read TheRodrigoFino blog, in Spanish, go:
http://garciamedia.com/latinamerica/blog/

 

TheMarioBlog posting #297

Posted by Dr. Mario R. Garcia on July 03, 2009