The Economist is a crowd pleaser when it comes to the visuals it uses on its covers—and the stories are quite good, interesting and informative, too.
This week, upon arriving in Zurich, there was the March 12 edition with the Technology Quarterly special. This cover is an art directed type attack, using various well known logos (think Facebook, Apple) as well as keys from a computer keyboard to spell the cover headline: The Future of Computing.
It’s fun and surprising. For a newspaper (yes, it is a magazine but it refers to itself as a newspaper, so I honor that) that is so absolutely serious and authoritative in its content, The Economist has the most fun with visuals and headlines, a lesson for others.
Gravitas is not synonymous with boring.