Color Use Category
May. 16th The marketing of the South China Morning Post relaunch
TAKEAWAY: While we labored over typographic styles, photo sizes and color palettes, the marketing department of the South China Morning Post worked right by our side for the past 8 months. Anne Wong, marketing director, wanted to know every detail in the process before creating her campaign. That campaign, Make Everyday Matter, has now accompanied us thru the relaunch and has enough power to become a brand statement for years to come.
2 comments Posted by Dr. Mario R. Garcia
Apr. 24th TheiPadLab: e-reader apps with something extra
TAKEAWAY: Today’s iPadLab segment takes us to Austria, to the financial daily WirtschaftsBlatt, published in Vienna: its iPad app combines the intuitive turning of the page that e-readers provide, but with the ability to update selected stories throughout the day.
0 comments Posted by Dr. Mario R. Garcia
Apr. 20th The iPad Lab: Creating the Advertising Suite
TAKEAWAY: Make room for ads that go beyond the linear in your news iPad app. Let the user experience advertising content in a way that would make it easy to access and to enjoy. Create the “advertising suite” that invites and keeps the user inside the app.
0 comments Posted by Dr. Mario R. Garcia
Jun. 17th The day I tipped my hat off to Carmen Miranda
It was supposed to be a mere analogy while doing a critique of a page, but my reference to the Carmen Miranda hat became the most remembered part of that presentation, and remains associated with me more than 25 years later.
1 comments Posted by Dr. Mario R. Garcia
Jun. 11th The Color Palette was on the Wall
One reason it is important to get away from the office and design rignt in the location where the publication/website originates is that one gets inspiration from the most unlikely sources
0 comments Posted by Dr. Mario R. Garcia
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