garciamedia

Apr. 24th TheiPadLab: e-reader apps with something extra

TAKEAWAY: Today’s iPadLab segment takes us to Austria, to the financial daily WirtschaftsBlatt, published in Vienna: its iPad app combines the intuitive turning of the page that e-readers provide, but with the ability to update selected stories throughout the day.

0 comments Posted by Dr. Mario R. Garcia

Apr. 20th The iPad Lab: Creating the Advertising Suite

TAKEAWAY: Make room for ads that go beyond the linear in your news iPad app.  Let the user experience advertising content in a way that would make it easy to access and to enjoy.  Create the “advertising suite” that invites and keeps the user inside the app.

0 comments Posted by Dr. Mario R. Garcia

Apr. 18th Type as expression: share the fun here

TAKEAWAY: Type—-it is more than letters, numbers and punctuation marks.  It is what gives our publications’ design that “ten seconds” of instant recognition, acceptance, rejection and, most importantly, when used well, what makes the information easy to read.  Today we look at some interesting type considerations that go beyond an analysis of ascenders, descenders and serifs. Take a look at expression through type

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Apr. 18th The universal language of design

TAKEAWAY: No matter what language or alphabet is involved in the design changes to a newspaper, website or tablet, there are some essential, universal values that prevail, as our recent work shows.

0 comments Posted by Dr. Mario R. Garcia

Apr. 15th The concept of editions for news iPad apps

TAKEAWAY: It is a subject where there are not many easy, well researched answers: should a news iPad app be updated constantly, once a day, more often?  Our work with the development of five news apps to date have taught us a few valuable lessons which we share in our weekend post of TheMarioBlog.

0 comments Posted by Dr. Mario R. Garcia

Apr. 13th An Nahar and Hindustan: one day after launch of new look

TAKEAWAY: The first reports are in 24 hours after Lebanon’s An Nahar and India’s Hindustan premiered new looks, new content Tuesday. PLUS: Links of interest today

0 comments Posted by Dr. Mario R. Garcia

Jun. 1st Mario Makes The List

Mario Garcia Sr., CEO and founder of Garcia Media, is listed in PEOPLE En Español’s list of the 100 Most Influential Hispanics.

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May. 29th Catalyst

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May. 29th Magazine Websites

Launching a digital version of your magazine means more than dumping all of your content online.

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May. 29th Garcia Evaluator for Magazines

We’ve taken our experience helping publications like Vanity Fair, The Wall Street Journal, Esquire and TV Guide and developed a way to “grade” the effectiveness of your publication.

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May. 29th Workshops

Garcia Media is not just about redesign.

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May. 29th Magazine Production

In the last 20 years, Garcia Media has developed a stealth production process that minimizes costs and maximizes efficiency, down to details such as paper, where we employ stocks that reduce print costs without sacrificing quality.

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May. 29th Logo Design

The logo is the reader’s first experience with your brand.

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May. 29th Magazine Design

These days, a magazine redesign means more than pretty pictures and nice fonts.

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May. 29th Why Custom Publishing Works

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May. 29th 5 Reasons Covers Sell

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