Online Category

May. 16th The marketing of the South China Morning Post relaunch

TAKEAWAY: While we labored over typographic styles, photo sizes and color palettes, the marketing department of the South China Morning Post worked right by our side for the past 8 months.  Anne Wong, marketing director, wanted to know every detail in the process before creating her campaign.  That campaign, Make Everyday Matter, has now accompanied us thru the relaunch and has enough power to become a brand statement for years to come.

2 comments Posted by Dr. Mario R. Garcia

Apr. 24th TheiPadLab: e-reader apps with something extra

TAKEAWAY: Today’s iPadLab segment takes us to Austria, to the financial daily WirtschaftsBlatt, published in Vienna: its iPad app combines the intuitive turning of the page that e-readers provide, but with the ability to update selected stories throughout the day.

0 comments Posted by Dr. Mario R. Garcia

Apr. 20th The iPad Lab: Creating the Advertising Suite

TAKEAWAY: Make room for ads that go beyond the linear in your news iPad app.  Let the user experience advertising content in a way that would make it easy to access and to enjoy.  Create the “advertising suite” that invites and keeps the user inside the app.

0 comments Posted by Dr. Mario R. Garcia

Apr. 19th Type as expression: share the fun here

TAKEAWAY: Type—-it is more than letters, numbers and punctuation marks.  It is what gives our publications’ design that “ten seconds” of instant recognition, acceptance, rejection and, most importantly, when used well, what makes the information easy to read.  Today we look at some interesting type considerations that go beyond an analysis of ascenders, descenders and serifs. Take a look at expression through type

0 comments Posted by Dr. Mario R. Garcia

Apr. 18th The universal language of design

TAKEAWAY: No matter what language or alphabet is involved in the design changes to a newspaper, website or tablet, there are some essential, universal values that prevail, as our recent work shows.

0 comments Posted by Dr. Mario R. Garcia

Apr. 15th The concept of editions for news iPad apps

TAKEAWAY: It is a subject where there are not many easy, well researched answers: should a news iPad app be updated constantly, once a day, more often?  Our work with the development of five news apps to date have taught us a few valuable lessons which we share in our weekend post of TheMarioBlog.

0 comments Posted by Dr. Mario R. Garcia

Apr. 14th A front page that reflects today’s modern newspaper

TAKEAWAY: Take a look at this front page of today’s Il Secolo XIX, of Genoa, Italy.  The use of this lead mini poster allows the editors to display two important stories of the day, without the old dilemma: which one goes higher than the other?  We share the page and our comments with you.  PLUS: New An Nahar pages of today

0 comments Posted by Dr. Mario R. Garcia

Nov. 26th An “In-house” Redesign

Welcome to GarciaMedia.com 5.0. As you may have noticed, today we’re introducing a new look for our company site that we hope meets not only your needs as visitors, but our business needs as well. In redesigning our online presence we wanted a site design and interface that was more relevant to today’s new media consumers.

21 comments Posted by Mario Garcia, Jr.

Oct. 31st Wirtschafts Blatt and the Path of the Story

Vienna is a city where traditions—-think Johann Strauss, king of the waltz and, of course, the legendary Sache torte—-mix with a city bustling with modern glass buildings and chic restaurants on the side of the Danube. For Mario Garcia Sr. the mix of the new and the old, has served as the foundation for a series of workshops with the news folks at one of Austria’s leading financial dailies, Wirtschafts Blatt, an example of a newspaper that is trying to leave the “paper” label behind, to fuse with its online operation and become a 24/7 news dispensing publishing house.

27 comments Posted by Mario Garcia, Jr.

Jul. 25th Your news, your way in Australia

5 comments Posted by Mario Garcia, Jr.

Jun. 1st Have a (live) mint

3 comments Posted by Mario Garcia, Jr.

May. 29th Garcia Evaluator for Online

People who go online are notorious for having exactly zero patience. If you don’t give them what they came for quickly and easily, they’ll go someplace else—with just one click.

0 comments Posted by John Miller

May. 29th Intranets

Corporations have discovered tremendous cost savings by transferring much of their HR material online, giving employees easy accessibility to everything from job descriptions to vacation forms.

0 comments Posted by Mario Garcia, Jr.

May. 29th Content Management

With our content update tool anyone can add, edit and delete content.

2 comments Posted by Mario Garcia, Jr.

May. 29th Information Architecture

The problem is that these tend to mirror the companies internal organization, which web users don’t care about.

0 comments Posted by Mario Garcia, Jr.

May. 29th Interface Design

The principals at Garcia Media have worked on interface design since 1992, when they helped create pioneer sites for ChaseManhattan Bank, Volvo, The Wall Street Journal and many other early newspaper web adopters.

0 comments Posted by Mario Garcia, Jr.

May. 29th Search Optimization

Search engine optimization has been accurately described as an “arms race.” Essentially, you and your competitors are trying to get the same web traffic, and good search engine ranking is one of the best ways to direct traffic in your direction.

2 comments Posted by Mario Garcia, Jr.

May. 29th Targeted e-mail Marketing

A few years ago, I was looking at Miles Davis CD on Amazon. I noticed a small button that said “Tell me when a new Miles Davis CD is released.”

Marketing guru Seth Godin calls this “permission-based marketing.” The concept has changed Web sites and online marketing dramatically. One of the most efficient and cost-effective ways of reaching customers is with editorially driven, html e-mails. Currently we’re creating them for three clients:

0 comments Posted by Mario Garcia, Jr.

May. 11th Fifth Blog Post

This is the summary block used for the homepage.

0 comments Posted by Administrator

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