The German media group, Axel Springer, has launched Fussball Bild, a daily football newspaper for German fans, covering the country's Bundesliga, as well as several international leagues.
Let’s face it, discussions of print these days deal more with the question of “what’s going to happen to print,” than with announcements of new print newspapers hitting the market. That is why we are thrilled to read that Axel Springer, publishers of the vastly popular daily Bild, are tapping into Germany’s addiction to football, with the launch of this sports newspaper devoted totally to football (soccer).
The new newspaper will be able to regionalize football content in five areas.
We wish the new Fussball Bild a good and healthy run.
The design of Fussball Bild follows very closely the bold, over the top concept that has made Bild such a successful, iconic newspaper in the German market. Larger than life headlines, tons of silhouetted photos, and a total disregard for modular design have characterized Bild from the start. The formula is successful, so Axel Springer has decided to apply it to their new product. Here we see a front page with a gigantic type attack for the lead headline.
The logo is a “pill box” similar in style to that of Bild, with the ability to move up and down, but kept on the left hand side of the page as we see here.
And here is how the new newspaper is promoted on the Bild website.
Details: Fussball Bild is published Monday through Saturday in the format “Nordisch Tabloid” (40 cm x 28 cm) with 32 pages for a price of 1 Euro.
The images above tell the story: fewer passengers reading printed newspapers on board flights, while more read their preferred titles on iPads, laptops or phones.
That is why United Airlines is discontinuing distribution of newspapers in its international flights:
Most customers simply weren't interested, said United spokeswoman Maddie King.
“Reading habits have changed. Most customers are already connected when they're traveling and are consuming news on mobile devices,” particularly now that more flights have Wi-Fi on board, she said.