The Mario Blog
06.20.2017—1am
Senior citizens read news on their mobile platforms! Surprise!

Why am I not surprised with this new Pew Research study that tells us that 85 percent of Americans use mobile devices to access news — and seniors are driving that number up?

I feel vindicated. As I spend time each week reminding a newspaper publisher or editor that WE senior citizens do read news on mobile devices, it is great to have this validated. A new Pew Research Study tells us that more than two thirds (67 percent) of Americans aged 65 and older get news on a mobile device. I see them at airport lounges, on board flights, at parks when I run around the globe, on buses, the subway. It is for real!

It leaves open the question of what role print plays in the lives of these older citizens?

I am 70 and my contact with a printed newspaper is on Sundays, when I wait eagerly for my Sunday New York Times. The rest of the week? I confess I am too busy and moving around too much to spend time with a printed newspaper, although I do read The Atlantic magazine in print, and I often have a printed book that I carry in my bag.  For news, try my Apple Watch, my iPhone and my MacBook Air. And, at night, my iPad Pro.

It is great to know that I am not alone. But, I guess I suspected all along.

For more details:

85 percent of Americans use mobile devices to access news — and seniors are driving that number up

 

 

Speaking Engagements Coming Up

SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa).  The venue will be the Hilton Miami Downtown Hotel.

Details:

Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.

For more informationhttp://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017

 TheMarioBlog post #2653

 

 

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Contact us with speaking requests, questions or to discuss a project.