The Mario Blog
01.18.2018—1am
The Washington Post: another profitable year

Those of us who follow the brilliant work and innovative approach to digital storytelling in The Washington Post are not a bit surprised, that, for the second consecutive year, the WaPo has turned a profit.

I guess President Trump will not be able to refer to The Washington Post as “failed media company”, the way he often describes The New York Times.

The Washington Post will celebrate its second consecutive year as a profitable company by adding to its business and technology teams in 2018, according to a information obtained exclusively by Axios.

In a memo to the staff, publisher Fred Ryan outline several reasons for the recent successes of The Post.  These are highlights:

In my view, Washington Post journalism has never been better. 

The Washington Post newsroom has been a laboratory for innovation, capitalizing on the latest advances in storytelling tools.  It also has launched an array of new products, ranging from the Today’s WorldView newsletter aimed at an international audience to additional “202” newsletters that are building on the highly successful Daily 202 franchise.

In 2017, readers responded to superb Washington Post journalism by subscribing in record numbers, with digital subscriptions more than doubling since January and more than tripling since last year.

 

I also would like to point out that new product creation plays a clear role in the way The Post has continued to attract subscribers.  Some of the new products range  from the Today’s WorldView newsletter aimed at an international audience to additional “202” newsletters that are building on the highly successful Daily 202 franchise. Not to be ignored, The Lilly, a formidable presentation of news aimed at women.

 

Of related interest

 

The Washington Post still plays catch-up, but is gaining on The Times

https://www.nbcnews.com/news/us-news/washington-post-still-plays-catch-gaining-times-n833236?utm_source=Pew+Research+Center&utm_campaign=4765a4b124-EMAIL_CAMPAIGN_2017_12_29&utm_medium=email&utm_term=0_3e953b9b70-4765a4b124-400017585

 

Highlight:

 

Under its free-spending owner, Jeff Bezos, the CEO of Amazon, The Post has hired more than 100 new reporters and editors, and rebuilt its presence outside of Washington. It has become a much bigger part of the digital conversation on public affairs.

Nikki Usher, an associate professor at George Washington University, predicted that 2018 will be the year of The Washington Post.

 

Mario’s Speaking Engagements

 

 

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

 

 

 

May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil

 

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

Garcia Media: Over 25 years at your service

 

TheMarioBlog post #2761

 

Blog Post02.22.2018—7am
These are pages we like
Blog Post02.21.2018—1am
Let’s hear it for the Design Boot Camp
Blog Post02.20.2018—1am
When editorial content and advertising clash.
Blog Post02.19.2018—1am
Does creativity suffer when design is outsourced?
Blog Post02.16.2018—1am
Facebook and publishers: rocky time in the relationship
Blog Post02.15.2018—1am
The end of text. The end of print. What a week!
Blog Post02.14.2018—11am
Handelsblatt and its English edition
Blog Post02.13.2018—1am
Fake News: some are planning to fight back
Blog Post02.12.2018—1am
The post text era. Really?
Blog Post02.09.2018—1am
Some of the most beautifully designed apps you never heard of
Blog Post02.08.2018—1am
A rare manuscript of interest
Blog Post02.06.2018—8am
How AR brings that newspaper box (or whatever) into your living room
Blog Post—1am
When type is used right
Blog Post02.05.2018—1am
It’s all about making that type easy to read
Blog Post02.02.2018—7am
Design hubs can art direct, too
Blog Post02.01.2018—1am
Templates versus art direction
Blog Post01.31.2018—1am
It’s all in those details
Blog Post01.30.2018—1am
When every dot tells a part of the story
Blog Post01.29.2018—1am
Vertical type! Not always a no no
Blog Post01.26.2018—1am
FT extends free access to high school students: good thing!
Blog Post01.25.2018—1am
The Globe and Mail: a print redesign inspired by digital strategies
Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Contact us with speaking requests, questions or to discuss a project.