Crain’s New York Business

Crain’s New York Business

Crain’s New York Business needed to update their site to maximize space and get users moving beyond the homepage to the rich content on the inside pages. The redesigned site’s improved organization allows users to access more features from the homepage. The result was an immediate and dramatic increase of users navigating then entire site rather than just the homepage.


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Dec. 4th A stitch in time: the newspaper that stays together

TAKEAWAY: It is only a couple of almost invisible stitches on the spine of the newspaper, but what a difference they make to readers who can handle their newspaper so much easier. So, why are most newspapers worldwide NOT stitched?

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design audit

is it? really? Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.