The Mario Blog
02.03.2017—3am
Behold the Apple Watch : it’s still here, going strong

It’s part of the media quintet—the Apple Watch—another platform on which we can get news and information. But, lately, not much has been said about the watch, except this week when Apple announced that sales of the Apple Watch set a record.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, February 6.

I still wear my Apple Watch at all times. No, I have not been tempted to turn to my other “regular” watches since 2015 when the Apple Watch came out and I was in line at the Apple Store to get mine.

I remember publishers setting their sights on the new and small device as another way to present their news brands and lure audiences to their products. It was, I wrote, the continuation of more “at a glance journalism”.

Yet, while the major newspapers around the world soon had a presence on the Apple Watch, it was not a monumentally widespread sensation.  I find that those who have Apple Watches, like me, love them and keep them on. Yes, I am happy to see news alerts on my watch, plus text messages.  It is a lean forward platform and it simply reminds us that there is a story that we may wish to know more about, in which case we turn to our iPhone.

So, the news from Apple CEO, Tim Cook, that the Apple Watch set records “both [in] units and revenue” is encouraging.  I have never taken the Apple Watch out of my media quintet grouping.

 “We couldn’t be more excited about Apple Watch,” Cook said.

Same here as I still think that this is a platform that compliments the iPhone well and, for newspapers, is an effective way to promote the brand and keep those news updates as close to the user as possible.

The New York Times was one of the first newspaper brands to have an Apple Watch presence.  I still refer to the Times daily for updates on my watch below.

 

 

.

Of related interest

http://garciamedia.com/blog/apple_watch_wearables_and_the_rise_of_glance_journalism

http://garciamedia.com/blog/smartwatches_a_symposium_in_copenhagen_and_research_results

http://www.garciamedia.com/blog/smartwaches_and_news_symposium_some_takeaways

Blog Post02.19.2018—1am
Does creativity suffer when design is outsourced?
Blog Post02.16.2018—1am
Facebook and publishers: rocky time in the relationship
Blog Post02.15.2018—1am
The end of text. The end of print. What a week!
Blog Post02.14.2018—11am
Handelsblatt and its English edition
Blog Post02.13.2018—1am
Fake News: some are planning to fight back
Blog Post02.12.2018—1am
The post text era. Really?
Blog Post02.09.2018—1am
Some of the most beautifully designed apps you never heard of
Blog Post02.08.2018—1am
A rare manuscript of interest
Blog Post02.06.2018—8am
How AR brings that newspaper box (or whatever) into your living room
Blog Post—1am
When type is used right
Blog Post02.05.2018—1am
It’s all about making that type easy to read
Blog Post02.02.2018—7am
Design hubs can art direct, too
Blog Post02.01.2018—1am
Templates versus art direction
Blog Post01.31.2018—1am
It’s all in those details
Blog Post01.30.2018—1am
When every dot tells a part of the story
Blog Post01.29.2018—1am
Vertical type! Not always a no no
Blog Post01.26.2018—1am
FT extends free access to high school students: good thing!
Blog Post01.25.2018—1am
The Globe and Mail: a print redesign inspired by digital strategies
Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Contact us with speaking requests, questions or to discuss a project.