The Mario Blog
01.08.2018—2pm
Fire & Fury: Here’s a cover that tells more of the story

In the field of design, someone usually tries to come up with a better idea than the original. In the case of the cover of the controversial best seller, Fire & Fury, this IS a much better option. Publisher, are you taking a look?

 

 

Fire & Fury, perhaps the two words most often mentioned in the year 2018 so far. Indeed, it is the controversial tell all book by journalist Michael Wolff about the going ons at the Trump White House.  While I have not read the book, I do read enough reports about it to assume that the content of the book is, indeed, full of fire and fury.

Unfortunately, the cover does not reveal any of that. It is a white toast cover design that serves the main purpose of offering us the title and subtitle of the book, along with the byline for the author. Period.

That’s why I was so impressed with designer Edel Rodriguez rendition. The Cuban-born Edel has been an art director at TIME, and his illustrations have appeared in Newsweek,  , among others.

“I’ve been asked what I would’ve done with the ‘Fire and Fury’ cover by some folks who think the existing cover design is a disaster and a missed opportunity, so here is what I might have done with it.”

Great, job, Edel.

You have managed to capture the main thrust of the book’s content at a glance. Not that this book needs a book cover design to sell it, but I am sure that if the publishers were to take a look at your concept, and use it for subsequent editions, there will be much better seduction at those bookstore stands.

 

Read more about Edel Rodriguez here

https://www.aiga.org/design-journeys-edel-rodriguez/

 

More about the book Fire & Fury

http://ew.com/books/2018/01/04/trump-book-fire-and-fury-best-seller-list/

 

 

 

Mario’s Speaking Engagements

 

 

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

 

 

 

May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil

 

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

Garcia Media: Over 25 years at your service

 

TheMarioBlog post #2753

 

 

 

 

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