Reporting from Europe this week
I am celebrating this move for at least three reasons:
- When a media company assigns such an important position to the product, one knows that good, constructive things that will favor the audience will happen.
- I have met Kat Downs Mulder , who will become the Post’s first ever vice president of product, when we both participated in a Poynter Institute special program.
- Kat comes from the ranks of news design. She ran the Post’s graphics team for more than 5 years before moving over to run product for the company.
We will see new products coming out such as new personalized newsletters targeted to subscribers, dynamic paywalls which will ask people to register user profiles when they hit a paywall.
When people ask me what is the best way to attract and to retain subscribers, I always answer: create new products. The Post obviously knows it and proves it with this move.
Already The Post offers some of the best examples of experimentation with storytelling, as well as with such new products as The Lilly, edited by and for women. With Kat Downs Mulder leading the way, we are likely to see many more new products that should serve as inspiration to newspapers everywhere. Here is The Lilly:
Read all about it here
My interview with CNN en Español
I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.
Mario’s speaking engagements
Keynote Luncheon Speech: Ad Club of Toronto, Newspaper Day
October 25, 2019
Keynote presentation: Business Information & Media Summit (BIMS).
November 12, 2019
Order print edition of The Story from Amazon
You can order the print edition of my new mobile storytelling book, The Story, from Amazon already here:
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
The Story will also appear in print
I am happy to announce that we will, indeed, have a print edition of my mobile storytelling book, The Story. I thank you for expressing your interest to our publisher, Thane Boulton, of Thane & Prose. Now the print edition will be a reality, and you can already see the cover and back cover here:
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post # 3108