The Mario Blog

12.05.2019—1am    Post #15507
James Bond, The Love Boat and ugly Futura Black

I did not like it then, I don’t like it now, but you must give Futura Black credit for resilience.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is scheduled Monday, December 9.

I thought this would make for a good weekend conversation piece by the fireplace, or while walking through the Christmas markets if you are in Europe, or while walking the mall anywhere in our dear USA.

It you liked The Love Boat, that sitcom that ran from 1976 to 1990 with dreamy destination settings, aging celebrity stars and a cast of amicable regulars, and if you are also a fan of James Bond movies, well, the two have something in common now: Futura Black.

Take a look here:

I always thought that Futura lacked personality, but we all got used to seeing it in The Love Boat’s long run. Now for anyone feeling nostalgia for the font, here it is again.

I liked what my friend, colleague and type guru Roger Black had to say about this in Facebook:

As long as they don’t use Trajan or Gotham, I’m happy with it.



At the end, I confess I like the James Bond movies I have seen, and I always welcomed The Love Boat into my living room way back when, even if I don’t like the font representing them. This happens sometimes with a favorite toothpaste or tomato sauce, right?

Useful news item

While the Newseum is closing, you still will be able to sample the popular “Today’s Front Pages” in the US and globally via the website and via its app. If you are like me, you go there often to see how certain major stories are displayed. When the Newseum closes, “Today’s Front Pages” will remain available →“Today’s Front Pages will remain active on the Newseum’s website and via its app.”

Listen to my chat with Tyler Brulé in Monocle 24 Radio’s The Stack

This episode of Monocle’s The Stack was recorded live during the launch of my book, The Story, in Zurich, November 20 before a live audience. Tyler Brulé and I talk about the state of the media today, the makings of The Story, as well as the meaning of doing print happily in the mobile first era. Tune in here:

https://monocle.com/radio/shows/the-stack/378/play/

From Monocle Weekend

THE INTERROGATOR / EDITION 30

https://monocle.com/minute/2019/09/21/

Mario García

Editorial consultant Mario García has advised the most important newsrooms in the world on design – and how best adapt to a digital transition. More than 700 publications, from The Wall Street Journal to the South China Morning Post, have received his strategic steer. Other than being an adjunct professor at Columbia University’s School of Journalism, he also runs his own consultancy firm: García Media. Nowadays his speciality is how digital devices influence narrative structure and consumption; his latest book, The Story, was written specifically to be read on a phone. Here, though, he confesses to a few analogue pleasures.

What they are saying about The Story!

The Story is here!

You can now download my new mobile storytelling book, The Story, from Apple Books at $6.99
This is Book 1 of a Trilogy! The other two books coming soon.
https://books.apple.com/us/book/the-story-volume-i/id1480169411


The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Order The Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.

My chat with in Monocle Radio

Listen to my chat in Monocle Radio’s The Stack: Latest episode‘The Face’ and ‘The Story’:We welcome the return of the print version of ‘The Face’ and talk to legendary newspaper designer Mario Garcia about his latest book, ‘The Story’.
https://monocle.com/radio/shows/the-stack/368/play/

My interview with CNN en Español

I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.

Mario’s speaking engagements

March 13, 2020

Keynote presentation at the National Media College Association Spring Convention, New York City, NY>

Order print edition of The Story

You can order the print edition of my new mobile storytelling book, The Story, from Amazon already here:

https://www.amazon.com/Story-I-Transformation-Mario-Garcia/dp/0578495759/ref=sr_1_1?keywords=The+Story+by+Mario+Garcia&qid=1565262220&s=gateway&sr=8-1

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An interview of interest

http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp

TheMarioBlog post # 3171

The Mario Blog
how to write a good essay in english.