The Mario Blog
02.18.2014—1am
Lebanon’s An Nahar: Wrap around ad on Page One

TAKEAWAY: It’s a first for Lebanon’s daily, An Nahar: a wrap around that that becomes its first and last page.

TAKEAWAY: It’s a first for Lebanon’s daily, An Nahar: a wrap around that that becomes its first and last page.

This is the way the front page of An Nahar looks most days


Today’s edition displays double page ads, real page one is Page 3 on this day



Since the wrap around became the actual Page One of today’s An Nahar, then Page 3 was the real front page for this edition




Lebanon’s An Nahar (which means The Day) is, without a doubt, one of the most distinguished and respected Arabic-language newspapers in the world. We at Garcia Media were honored to work with the An Nahar team in a total redesign/rethink in 2011.

I remember how we had to move gingerly through discussions of the front page, which, before the redesign, was rather lacking in hierarchy, or larger images.

Working closely with An Nahar art director Ziad Kassis, we were able to change the visual dynamics of that page one (see image of what it looks like most days now).

So, what a surprise to hear from Ziad today with samples of a historic first for An Nahar: the first time that the entire front and back pages of the newspaper are giving to advertising.

Take a look, there is no news on that front page (the newsy front page is page 3). Instead, a splashy ad for Waterfront City, the new project gracing Beirut’s scenic Corniche, the promenade by the sea that has been one of my favorite running spots.

“It is a first for An Nahar, for sure,” says Ziad. “We wait to see what the reaction of readers will be.”

The readers, I am almost certain, will be welcome this approach, although perhaps not for everyday. The ad is colorful, simply designed and should not keep most readers from getting to Page 3 where they will find the “real” front page of today’s edition.

Recent supplement pages from An Nahar 3 years after the redesign
Blog posts of related interest:

http://garciamedia.com/blog/articles/two_garcia_media_projects_launch_tuesday_an_nahar_lebanon_hindustan_india

http://garciamedia.com/blog/articles/an_nahar_one_week_later_follow_up/

TheMarioBlog post #1435
Blog Post02.19.2018—1am
Does creativity suffer when design is outsourced?
Blog Post02.16.2018—1am
Facebook and publishers: rocky time in the relationship
Blog Post02.15.2018—1am
The end of text. The end of print. What a week!
Blog Post02.14.2018—11am
Handelsblatt and its English edition
Blog Post02.13.2018—1am
Fake News: some are planning to fight back
Blog Post02.12.2018—1am
The post text era. Really?
Blog Post02.09.2018—1am
Some of the most beautifully designed apps you never heard of
Blog Post02.08.2018—1am
A rare manuscript of interest
Blog Post02.06.2018—8am
How AR brings that newspaper box (or whatever) into your living room
Blog Post—1am
When type is used right
Blog Post02.05.2018—1am
It’s all about making that type easy to read
Blog Post02.02.2018—7am
Design hubs can art direct, too
Blog Post02.01.2018—1am
Templates versus art direction
Blog Post01.31.2018—1am
It’s all in those details
Blog Post01.30.2018—1am
When every dot tells a part of the story
Blog Post01.29.2018—1am
Vertical type! Not always a no no
Blog Post01.26.2018—1am
FT extends free access to high school students: good thing!
Blog Post01.25.2018—1am
The Globe and Mail: a print redesign inspired by digital strategies
Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Contact us with speaking requests, questions or to discuss a project.