Newspaper racks. We all pass them. Not many of us drop coins to retrieve a copy of a printed newspaper from them anymore. I wonder how many stop to glance at the headlines peering from behind the glass window of most newspaper racks?
Except in the Tampa area, where the Tampa Bay Times (formerly The St. Petersburg Times) is trying to change our relationship to newspaper racks.
They are making sure there is nothing static about the Tampa BayTimes racks, and so they have come up with an innovative idea.
They are experimenting with installing a 24-inch monitor that streams news content and advertising in a seven-minute loop. The stream can update it in real-time with breaking news. It’s all part of a new initiative called TimesVision designed to display video billboard content at their print distribution racks in select retail outlets.
In the newsroom, a team of journalists will be producing short, sharp videos that will play on the TimesVision monitors — interspersed with marketing spots, advertising and in-store promotions at host locations.
I hope to see one of them face to face the next time I visit my second home in Tampa Bay.
Read more about it here:
Mario’s speaking engagements
Here are places where I will be taking the message of mobile storytelling in the weeks ahead:
April 24, United Nations, New York, Mobile Storytelling workshop for Corporate Global Communications team
May 15 INMA, New York City International News Media Association’s Mobile Storytelling Workshop
May 25, Milan, Italy, EidosMedia Annual Customer Meeting, Keynote: Mobile First Strategies for Publishers
June 12, NEC Media City, Bergen, Norway, Storytelling workshop for Editors
June 13, Fortellingens kraft 2019, Bergen, Norway, Long form Mobile Storytelling for Writers
July 11, Florida Media Conference, St. Petersburg, FL, Keynote for editors: The mobile first newspaper strategy.
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post #3037