The Mario Blog
02.02.2017—3am
News as a 24-hour event

The two tempos of leaning forward and leaning back are still the rule in terms of how and when we access news and information.  But the “legacy” treatment of news for digital is not what’s recommended.

I have enjoyed very much this piece in the Digital Media section of The Guardian.  Peter Preston, in an article headlined, You don’t have to act like a newspaper on the net, argues that we can’t simply treat the digital presentation of news the way we do print.

“Print is a meal prepared to a set deadline, emerging from ovens at a magic moment. Digital is a constantly changing 24-hour buffet. Make print assemble its menu from that buffet and, inevitably, there’s a weakening of focus. Not fatal perhaps, but not offering something “even better”.

In my workshops, I usually channel the analogy of raw meat and cooked steak to indicate precisely what Preston is discussing: present “snacking” items for users to sample and to lean forward to during the course of the day on mobile devices, then offer the option to get the cooked steak, the full meal, at a later time.

Preston refers to recent new products developed to do just that.

“Look around at the digital news initiatives that are making the weather in 2017. The Washington Post ….is launching the Lily – a quite separate site of Post news re-edited for female millennial consumption, intentionally young, not old. The founders of Politico have just launched Axios, a site that gives you the news at pace (and added depth as required). And, of course, there’s the massive Mail Online, which is nothing like the Mail on a newsstand. In short, you need an angle, a particular selling point: you don’t need the full legacy treatment.”

New product development is key, inspired by the reality of how younger generations of readers approach news and information and definitely not by the way we have always done in print.

 

The Washington Post’s The Lily

https://www.washingtonpost.com/pr/wp/2017/01/18/the-washington-post-announces-the-lily/?utm_term=.fe08a6336e6e

The brainchild of The Post’s Emerging News Products team, The Lily will emphasize platform-specific storytelling, integrating smart content with striking visuals to inform and entertain. The Lily will appear on Medium, Facebook and Instagram to start.

The New York Times’ Louder

Another new product coming out of a legacy newspaper company, Louder, the new New York Times newsletter, devoted to pop music, with “everything you need to keep up with the latest on pop, jazz, hip hop, country, R&B, rock, doom metal, polkam, ballroom and beyond.”

TheMarioBlog post # 2561

Blog Post02.19.2018—1am
Does creativity suffer when design is outsourced?
Blog Post02.16.2018—1am
Facebook and publishers: rocky time in the relationship
Blog Post02.15.2018—1am
The end of text. The end of print. What a week!
Blog Post02.14.2018—11am
Handelsblatt and its English edition
Blog Post02.13.2018—1am
Fake News: some are planning to fight back
Blog Post02.12.2018—1am
The post text era. Really?
Blog Post02.09.2018—1am
Some of the most beautifully designed apps you never heard of
Blog Post02.08.2018—1am
A rare manuscript of interest
Blog Post02.06.2018—8am
How AR brings that newspaper box (or whatever) into your living room
Blog Post—1am
When type is used right
Blog Post02.05.2018—1am
It’s all about making that type easy to read
Blog Post02.02.2018—7am
Design hubs can art direct, too
Blog Post02.01.2018—1am
Templates versus art direction
Blog Post01.31.2018—1am
It’s all in those details
Blog Post01.30.2018—1am
When every dot tells a part of the story
Blog Post01.29.2018—1am
Vertical type! Not always a no no
Blog Post01.26.2018—1am
FT extends free access to high school students: good thing!
Blog Post01.25.2018—1am
The Globe and Mail: a print redesign inspired by digital strategies
Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Contact us with speaking requests, questions or to discuss a project.