The Mario Blog

02.06.2020—1am    Post #16366
One story, 3 versions to accommodate various platforms

At The Washington Post, one size does not fit all when it comes to storytelling. Take a quick look at how this story was presented.

It’s a Multiplatform world.

How one story plays in one platform may not be the ideal way to present it in another. Print pages are large and wide, the largest canvas; iPhone screens are very small, attention span lower, the laptop screen is in the middle, not as large as a printed page of a broadsheet format newspaper, but bigger than a phone screen.

Members of the audience pick where they wish to read the story.

In the newsroom we have an obligation to look at stories differently for different platforms, not for every story, but those that rate high as premium content.

At The Washington Post, Multiplatform storytelling is practiced daily and here is an example that demonstrates it.

It is a story about US presidential candidate, Amy Kolbachar, and how she conducts her campaign as she also attends to the more pressing issue of the Impeachment Trial currently underway accusing President Donald Trump of abuse of power.

From print to “tap”

As we see above, the story gets a full page treatment in the print edition of The Washington Post. But the same story is turned into a series of “cards” as in AMP Newsroom Studio, where the story becomes more pictorial, as we see below:

The story on the Post’s website

For those reading on their computer screen, this is how the story appeared:

Let The Story guide your mobile first strategy!

A good read to start the year 2020: The full trilogy of The Story now available–3 books to guide you through a mobile first strategy. Whether you’re a reporter, editor, designer, publisher, corporate communicator, The Story is for you! https://amazon

Mario’s speaking engagements

March 13, 2020, National Media College Association, New York City, NY, USA

Keynote presentation at the National Media College Association Spring Convention.

http://www.collegemedia.org/

March 27, 2020, New York Press Association (NYPA), Sarasota Springs, NY, USA

https://nynewspapers.com

April 22, 2020, Newscamp 2020, Augsburg, Germany

https://medienkalender.bayern/event/newscamp-2020

April 26, 2020, INMA World Congress, Paris, France

TheMarioBlog post # 3201

The Mario Blog