I admit I was totally surprised by the informal and chatty style of this unexpected New York Times “newsletter” in my inbox.
It was titled “Wait….”, just like that.
Then came the rest: This popped up on my screen before I retired to sleep in Berlin on this historic Thursday, April 18, the day the redacted Mueller Report was released. The news of what was revealed (and that which was not) dominated all news cycles everywhere.
So here comes the Wait…. document and shouts the following:
Then along came highlights of the Mueller Report, of course, but then this line which was so unlike the tone of voice of The New York Times we have come to know for decades—-the one that was often referred to as “the gray old lady”. No longer!
Then, just like that, the Wait newsletter takes us from the seriousness of the much discussed Mueller Report to, voilá, Bridal Fashion Week.…..
While I had never seen Wait, and don’t know if it is a regular new feature of the Times, I like it. It is informal, it seems to talk to just me and it was as sweet before going to sleep as a piece of Godiva chocolate under my pillow.
Keep Wait coming………
Start writing or type / to choose a block
Mario’s speaking engagements
Here are places where I will be taking the message of mobile storytelling in the weeks ahead:
April 24, United Nations, New York, Mobile Storytelling workshop for Corporate Global Communications team
May 15 INMA, New York City International News Media Association’s Mobile Storytelling Workshop
May 25, Milan, Italy, EidosMedia Annual Customer Meeting, Keynote: Mobile First Strategies for Publishers
June 12, NEC Media City, Bergen, Norway, Storytelling workshop for Editors
June 13, Fortellingens kraft 2019, Bergen, Norway, Long form Mobile Storytelling for Writers
July 11, Florida Media Conference, St. Petersburg, FL, Keynote for editors: The mobile first newspaper strategy.
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post #3038