It is the new marketing for newspaper: selling the power of good investigative journalism. The Times is the latest to turn to that strategy for its marketing.
It appeared in my morning email. A note to the subscriber, from The New York Times.
Signed by Times CEO, Mark Thompson, President and Chief Executive, the note read in part:
I believe we are likely to see more such marketing strategies from newspapers globally, but, especially in the United States, where President Trump continues to wage a war with news people.
I am curious to see how much these subscription drives succeed as a result of the tug of war between the free press and a White House that is determined to undermine the work of journalists.
April 18-19, 2018-–Newscamp ,Augsburg, Germany.
May 26, 2018 —Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil
June 3-6, 2018—The Seminar, San Antonio, Texas.