The Mario Blog
01.26.2017—3am
The new Axios: worthy of a look

There is a new way to get informed digitally. Take a look at Axios—the Greek word for “worthy” or “deserving”. I think this one is worth a look.

It just launched last week, but Axios has a way of getting into one’s routine of morning briefings, or at least it’s working its way into mine.

You may ask: another e-mail newsletter? Who needs it? You are right. I personally already get the New York Times, Quartz (in English and Spanish), MyFT from the Financial Times, and the California Essentials from The Los Angeles Times. So, why add Axios?

Axios is the new media venture from Politico’s co-founders,and I must say that it sets itself apart from the rest in three essential ways:

— The content is primarily in the areas of business, healthcare, and technology (with politics and media mixed into all three topics).

— Axios handles stories in a way that satisfies the two tempos of leaning forward and leaning back.  In many cases, I am satisfied with the summarized version of the story, but the option is always there to click and read the entire story. Axios even reminds you of how many words are in the entire story before you take the plunge.

— Axios is very mobile-focused platform where every item is summarized in a screen, the size of your iPhone screen. The way the summaries are written, they immediately convey the importance of the story and why we should read it. In fact, the way Axios writes its reports is very much what we have seen in our previous blog posts of the past few days about WED, the fusion of writing/editing/design, and where linear thinking prevails. Notice the subheads that help with internal navigation of the article.

Axios includes sponsored content, such as this report about Boeing and the future of aviation.

There are also sponsors referred to as “launch partners”:

In the words of Axios chairman and CEO Jim VandeHei in interview with Nieman Lab:

“Rule number one is we don’t ever want to dumb it (content) down. Rule number two is we want to make sure that you have to understand that a smart serious news consumer on Snapchat consumes differently on Axios.com. On Snapchat it has to be short, graphical, video heavy — but doesn’t have to be dumb. You can keep it smart but still get a big audience.”

TheMarioBlog post #2556

Blog Post02.19.2018—1am
Does creativity suffer when design is outsourced?
Blog Post02.16.2018—1am
Facebook and publishers: rocky time in the relationship
Blog Post02.15.2018—1am
The end of text. The end of print. What a week!
Blog Post02.14.2018—11am
Handelsblatt and its English edition
Blog Post02.13.2018—1am
Fake News: some are planning to fight back
Blog Post02.12.2018—1am
The post text era. Really?
Blog Post02.09.2018—1am
Some of the most beautifully designed apps you never heard of
Blog Post02.08.2018—1am
A rare manuscript of interest
Blog Post02.06.2018—8am
How AR brings that newspaper box (or whatever) into your living room
Blog Post—1am
When type is used right
Blog Post02.05.2018—1am
It’s all about making that type easy to read
Blog Post02.02.2018—7am
Design hubs can art direct, too
Blog Post02.01.2018—1am
Templates versus art direction
Blog Post01.31.2018—1am
It’s all in those details
Blog Post01.30.2018—1am
When every dot tells a part of the story
Blog Post01.29.2018—1am
Vertical type! Not always a no no
Blog Post01.26.2018—1am
FT extends free access to high school students: good thing!
Blog Post01.25.2018—1am
The Globe and Mail: a print redesign inspired by digital strategies
Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Contact us with speaking requests, questions or to discuss a project.