This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, March 20.
A thing of beauty
Great art direction and storytelling in The Tennessean here, with the Andrew Jackson biographer, Joe Meacham writing a Dear Mr. President letter to President Donald J. Trump. This is print art direction at its best, backed by content that is also interesting.
The cover that stops you and makes you look
The National Geographic design team does it again with this impactful rendition.
The New York Times: linear, visual storytelling at its best
Don’t miss this 12-part series about Turkey which started in The New York Times this week. We have discussed the new visual storytelling, which is especially suitable for mobile platforms. Here is a textbook example:
Something special about this marketing campaign
…and it continues to reinforce truth and real news as the best selling point for the legitimate media.
And this one, too…..
The New York Times continues to market itself for the truth, its authenticity and credibility. Sign of the Times.
It’s all about that mask cropping
When it comes to President Trump, we all have to admit that sometimes we get tired of seeing that face coming out of everywhere, and especially the hair, and the hairdo and the whole blond reality of it.
That is why I liked the treatment CNBC gave this picture of our President (as opposed to that of The Huffington Post), with a severe mask cropping that went for the face, but, alas, left the hair out. Thanks!
Compare these two treatments both appearing the same day.
The headline of headlines
Copy editors everywhere dream of the day when they can write a headline such as this one from the Los Angeles Times. Cute.
Speaking Engagements Coming Up
I will be speaking at these events in the weeks ahead:
Mobile Media Culture in the Americas: The Digital Divide
March 23
Miami, Florida
USA
I will be one of the speakers/panelists in this conference, a full day of interactive analysis of how information and communication technologies—specifically, mobile media—affect Latin American and Caribbean societies. How are mobile media bridging divides? Is that bridge strengthening democracy, social mobility, and economic equality and supporting growth and development? How has innovation changed the newsroom and news media landscape in Latin America and the Caribbean? What is being done to support enhanced journalistic coverage of our hemisphere?
For more information: https://mmca17.splashthat.com/
Webinar for Crowdynews: open to all
March 29, 9 a.m. EST
The brief: What trends should every publisher embrace in 2017? According to Dr. Mario Garcia, top-of-mind should include digital storytelling, email newsletters, and sponsored content.
“Mario Garcia, world renown storyteller, editorial designer, and digital strategy consultant, will share practical steps news organizations can embrace to offset the disruptive forces rocking the news industry. During this 60-minute webinar, Mario will introduce a concept and then open the floor for a discussion on implementation and best practices sharing stories of those who are realizing success.”
In this webinar, Dr. Garcia will cover how to:
1) Go where your readers are: mobile. How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller screen size?
2) Be the source of their news – starting with their inbox every morning. How do you create a personalised, informative, and indispensable newsletter for your audience?
3) Serve your readers with high quality, non-obstructive ads or face ad blockers. How do you organize your newsroom to offer sponsored content while not compromising editorial integrity?
To register, go here:
https://attendee.gotowebinar.com/register/5146625194690261761
VOZ Media Conference
April 6
Vienna, Austria
I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.
For more information: http://www.voez.at