People who go online are notorious for having exactly zero patience. If you don’t give them what they came for quickly and easily, they’ll go someplace else—with just one click.
We’ve taken our experience in developing sites for Intel, Dow Jones, Marimba, Bank of America, and others and developed a way to “grade” the effectiveness of your web presence.
Garcia Evaluator is a process where we analyze your site — top to bottom — based on what we’ve learned through years of interviews, focus groups, eyetracking studies, and plain old experience.
Specifically, we look at:
• Home page design and hierarchy
• “User paths” and site architecture
• Page design
• Story structures
• Editorial tone
• Graphics usage
But we don’t just criticize. We deliver a complete report, with specific ideas on how to improve the site and gain users. These could be content or editing ideas, page structure ideas, or home page ideas.
We’ve priced Garcia Evaluator to fit within the leanest of budgets. We also have an option where we come onsite for a full day workshop with your staff on how to make your site more effective. We’ll review the report and work over the shoulder with your designers and editors.
To learn more, contact John Miller
813-872-0875 | john@garcia-media.com