The Mario Blog

11.08.2010—6am    Post #1051
Luxembourg’s Le Quotidien announces new look

TAKEAWAY: it is a new look and changes in sections/content for Luxembourg’s French-language daily, Le Quotidien. We show you a video flipping through the various sections.

TAKEAWAY: it is a new look and changes in sections/content for Luxembourg’s French-language daily, Le Quotidien. We show you a video flipping through the various sections.

Changes include a new logo

Flip through the pages of the special pages carried today to announce the Nov. 10 introduction of new look and content

Luxembourg’s Le Quotidien has a new look and even a new logo starting Nov.10.

Frank Deville, who reads Le Quotidien, says he woke up to the surprise announcement of new look of the French-language daily today,a nd was happy with what he saw.

Among the changes:

1. A new branding element.
2. More local and regional coverage.
3. New content flow, with first section emphasizing pliticis, society, business and world news. The opening pages 2-3 are now the theme of the day.
4. Enhanced sports coverage
5. A lifestyle and freetime section

As it introduces its new look today, Le Quotidien informs readers that, in addition to being more local, the newspaper will enhance its cultural and international coverage, along with more stories about cars, food, travel, fashion and technology.

On Saturday, the newspaper will publish Panorama, with weekend reviews of entertainment and activities.

Reporting from Moscow this week

As I arrived in Mosow last night, I will be reporting from the Russian capital the rest of the week, starting later today. Watch for updates as we continue our work with the creation of the new Moscoviye Novosti.

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