The Mario Blog

04.06.2015—4am    Post #2168
At a glance and in your ear: listen to The Economist on your smart watch?

The Economist, that brilliantly edited magazine that calls itself a newspaper, is opening up shop on Apple Watch, where subscribers to the magazine’s digital edition will be able to listen to Economist articles. 

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 6

This image is generated for TheMarioBlog and does not represent what The Economist may do with its own smart watch edition

The Economist is 171 years old. It is one of my favorite weekly reads: erudite, elegant and informative—and with some of the most superbly written headlines an area in which it competes with Quartz head to head.

I am not surprised about the announcement that smart watch wearers will be able to listen to The Economist.  At a glance journalism meets In Your Ear storytelling.

The Economist’s audio edition — which is read with a charming British accent, naturally — is already available on other devices. 

I wonder if those top execs at The Economist have done some research of their own to realize that listening may be a more apt activity for engagement with news on a smart watch as opposed to reading.

Staying tuned!

 

Of related interest

We are quoted in this GX Press piece by Peter Coleman.  Also, a detailed description of the Smart Watch Research , a project sponsored by Stibo Accelerator, inside the building of CCI Europe in Arhus, Denmark.  The project involves two students at Aarhus University, Danish School of Media and Journalism.

http://digital.gxpress.net/watch-what-happens-leading-on-apples-wearable-cms-1116

TheMarioBlog post # 1723

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