Attracting the next generation of readers has never been more crucial. The Financial Times has a plan!
This is really good news to start the weekend. It is also a first and it comes at a time when media companies globally keep trying to come up with ideas to start attracting the very young to their content, knowing that this is a way to secure an audience for their product in years to come.
Here is the official announcement of the deal:
The Financial Times, in partnership with Bank of Tokyo-Mitsubishi UFJ, a member of MUFG, will extend its free access to FT.com for all 16-19 year old school students globally from today. Individual schools can register at ft.com/intlschools
The project is designed to help supplement classroom study and better prepare students for university and work. In addition to being able to read on FT.com, students will receive a weekly curated email with content that is relevant to their school curriculum.
Parents, teachers and students are encouraged to sign up at ft.com/intlschools
Wonder what other major media companies will take a cue from the FT and promote the same idea. It’s worth it.
Pages we like: the front page of the Detroit Free Press. Simple. Less is best—and so much more. It lists the name of all those courageous young women gymnasts who had the guts to testify against their team doctor, Larry Nassar.. He has been sentenced to 175 years in jail.
April 18-19, 2018-–Newscamp ,Augsburg, Germany.
May 26, 2018 —Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil
June 3-6, 2018—The Seminar, San Antonio, Texas.