The Mario Blog

07.30.2015—4am    Post #2241
Getting inspiration from those who are doing it right

There is no better inspirational textbook to learn about the status of the media in the era of the media quintet than to follow those who seem to be doing it right.  We get some tips from News Corp's Raju Narisetti.

These are a few of my favorite (inspirational) things!

I always admire Raju Narisetti’s thinking when it comes to stating his take about the media today succinctly while provoking us to  give his ideas further thought.

I know this first hand, having had the honor of working with Raju at The Wall Street Journal , The Washington Post, and, particularly, in the creation of Mint, the Indian financial daily that was Raju’s baby from the start.  While he crafted manifestos for how Mint would present financial news, and how it would make money in the process, he always kept a close eye on what the designers and I were creating for the look of this, the first Berliner format daily newspaper in India.

Today, as News Corp’s head of global strategy, Raju continues to illuminate the rest of us with his insights.  He is a regular guest speaker for my students at Columbia University each Spring Semester, and now I am delighted to know that we will both be speakers in Sydney, Australia, in September for the annual Newspaper Works’ Future Forum. I am planning to learn more from my friend Raju.

In anticipation of that event, Raju was interviewed and one of the most fascinating statements was about who and what inspires him these days.

In a new era of information and creation, newsrooms and news brands need to adapt by acting as gate-openers rather than gate-keepers, Raju said, adding that, for inspiration he looks at different big names in the industry. He admires Facebook for successfully conquering mobile, Twitter for its ownership over breaking news, and The New York Times for leading the charge on metro newspaper paywalls, just to name a few.

It is a list of inspirational “textbooks” that I not only follow daily, but also require that my Columbia students study as well.

I would add Quartz, for its approach to the organization of content and for its superb headline,  and The Washington Post, where I also worked with Raju when he was Managing Editor there,and which shines in the area of multi platform design and storytelling.

Of related interest

https://garciamedia.com/blog/pindias_mint_six_years_later_its_indias_best_financial_newspaper_p

 

Case studies of Mint and Lounge

https://garciamedia.com/blog/articles/in_india_mint_premieres_new_lounge_mag/

https://garciamedia.com/blog/articles/indias_mint_turns_three

Online edition: About livemint.com

https://garciamedia.com/blog/articles/have_a_live_mint/

Quartz: a new website that should be a model

https://www.garciamedia.com/blog/quartz_a_new_website_that_should_be_a_model​

Quartz: lessons that go beyond editorial

https://garciamedia.com/blog/quartz_and_storytelling_lessons_beyond_editorial

Quartz: a string of obsessions

https://garciamedia.com/blog/quartz_a_string_of_obsessions_from_the_serious_to_the_silly

TheMarioBlog post # 1812

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