The Mario Blog

05.13.2014—5am    Post #1936
Let’s drink to this type attack in a can

I was first attracted to this can of Smith & Forge hard cider because it was one of the few occasions in which I have seen a “type attack” used in such a way.

As readers of the blog know, a “type attack” refers to situations in which the design relies almost solely on type to create visual impact; it's ideal for those moments when the subject of the story does not lend itself to photos and/or illustrations. Type to the rescue.

Those guys at Smith & Forge have decided that nothing can be better to communicate the idea of a hard cider made strong than type.

While I discovered the can of the hard cider while browsing through the supermarket recently, I have now gone to the Smith & Forge website and I see that the type theme is carried here too.

Take a look at this website, too. 

More about concept of type attacks

Type attacks can come to rescue of that front page

https://garciamedia.com/blog/type_attacks_can_come_to_rescue_of_that_front_page

Designing Monday’s front page for Mas Por Mas

https://garciamedia.com/blog/designing_mondays_front_page_for_mas_por_mas

Print design: it’s those small details that count

https://garciamedia.com/blog/articles/pprint_design_its_those_small_details_that_count_p

TheMarioBlog post # 1487

The Mario Blog