The Mario Blog
10.18.2017—1am
Long narratives still have a coveted place

A basic misconception and a question that is always likely to come up at the end of any of my presentations is if there is any room in today’s environment for the long narrative. Of course! The same readers who crave the snippets at certain times of the day, do lean back to read a good , longer story. Here is an example.

This is definitely the type of story that belongs in a weekend newspaper, when readers are more likely to lean back and enjoy what was a 3-page story in the print edition of The New York Times, and sizable online as well.

Because the story of Shannon Mulcahy, a female steelworker whose fortunes change dramatically when her place of work moves to Mexico, appeared on a Sunday (Oct. 15), I was able to read the story in its entirety on the printed edition of the Times that arrives at my doorstep in New York around 5:30 in the morning each Sunday.

The headline:

Becoming a Steelworker
Liberated Her. Then Her
Job Moved to Mexico.

As I finished reading the piece in print, I was curious to see how the Times’ editors had handled such a long story with so many photographs and graphics in their online edition.

 

 

The online version

 

While the treatment of the story online was not strictly done in a linear format, with the narrative leading to the visual assets of the story, it was, nonetheless, treated the way it is easier to consume a long narrative online or on mobile: the text and the images were mixed. There was no photo gallery here. Instead, the editors kept weaving the narrative and the images, allowing for very ease of continuity as one read the story.

 

 

An excellent example for how to treat long narratives.

And a reminder that in today’s world of constant updates and short summaries for the lean forward moments of our day, there is a definite, special place for a long narrative.

It must be a good story, but that was always the same long before we even thought of digital storytelling.

Have a good story? Run it as long as you have to tell it well.

The Times’ piece is wonderful testimony.

Our digital transformation workshops

If you would like to find out more about our workshops for digital transformation, email me: mario@garciamedia.com

I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.

 

Digital Media North America

http://events.wan-ifra.org/events/digital-media-north-america-2017

 

 

This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.

I will be one of the speakers for this conference in New York City.

 

Finalists in the Digital Media contest 2017

 

https://mailing.wan-ifra.org/vm.php?m=4769&u=ed7c3017381fb21f96ef5cf355e244e7

 

 

Mario’s Speaking Engagements

Oct. 19, WAN IFRA Digital Media North America, New York City

Nov. 16-19, WAN IFRA Latin America, Buenos Aires, Argentina

 

 

TheMarioBlog post #2717

 

Blog Post02.22.2018—7am
These are pages we like
Blog Post02.21.2018—1am
Let’s hear it for the Design Boot Camp
Blog Post02.20.2018—1am
When editorial content and advertising clash.
Blog Post02.19.2018—1am
Does creativity suffer when design is outsourced?
Blog Post02.16.2018—1am
Facebook and publishers: rocky time in the relationship
Blog Post02.15.2018—1am
The end of text. The end of print. What a week!
Blog Post02.14.2018—11am
Handelsblatt and its English edition
Blog Post02.13.2018—1am
Fake News: some are planning to fight back
Blog Post02.12.2018—1am
The post text era. Really?
Blog Post02.09.2018—1am
Some of the most beautifully designed apps you never heard of
Blog Post02.08.2018—1am
A rare manuscript of interest
Blog Post02.06.2018—8am
How AR brings that newspaper box (or whatever) into your living room
Blog Post—1am
When type is used right
Blog Post02.05.2018—1am
It’s all about making that type easy to read
Blog Post02.02.2018—7am
Design hubs can art direct, too
Blog Post02.01.2018—1am
Templates versus art direction
Blog Post01.31.2018—1am
It’s all in those details
Blog Post01.30.2018—1am
When every dot tells a part of the story
Blog Post01.29.2018—1am
Vertical type! Not always a no no
Blog Post01.26.2018—1am
FT extends free access to high school students: good thing!
Blog Post01.25.2018—1am
The Globe and Mail: a print redesign inspired by digital strategies
Blog Post01.23.2018—1am
The new FT campaign
Blog Post01.22.2018—1am
Are we using better photos today?
Blog Post01.19.2018—1am
The challenge of that fold
Blog Post01.18.2018—1am
The Washington Post: another profitable year
Blog Post01.17.2018—1am
Did I really read that much?
Blog Post01.15.2018—4am
The Guardian changes more than just the format
Blog Post—1am
Are vulgar words now part of a journalist’s styleguide?
Blog Post01.12.2018—4pm
The new New York Times campaign
Blog Post01.11.2018—1am
The good news about paying for content
Blog Post01.08.2018—3pm
Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
Blog Post—2pm
Fire & Fury: Here’s a cover that tells more of the story
Blog Post—1am
End of print edition for Montreal’s La Presse
Blog Post01.07.2018—11am
Happy New Year…..I am back, sort of
Blog Post12.19.2017—10am
My prediction for 2018: we will write, edit & design for mobile
Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Contact us with speaking requests, questions or to discuss a project.