A marketing study reminds us of something we had already observed: many of us are multitasking during the course of a day but never keep our phones and tablets too far away, to see what new information we have just received. For publishers, more time your audience may spend with your product.
So, Americans are spending more time on media thanks to multitasking. That is what a recent eMarketer survey is telling us. Specifically, this year the average U.S. adult will spend two more minutes per day consuming media than they did in 2016 — and about two hours more than they spent a decade ago
As an observer of the human condition when it comes to consumption on mobile devices, I am not at all surprised. In fact, I was on a very crowded flight from the Canary Islands to Zurich last week, one of those flights full of tourists who are returning home from their holiday in the sun. Some of them were watching a film on their seat’s entertainment system, while checking their phones from time to time as well. And, mind you, these were mostly pensioners of a certain age, the ones who travel on holiday in the middle of October.
The eMarketer study suggests that;
“There aren’t more hours in the day, but Americans are doing more things at once. When we’re watching TV or listening to the radio, we’re also on our phones checking social media and communicating with friends.”
Another reason for publishers to pay attention to how they extend their brand via mobile devices, with the creation of new products and, specifically, creating a culture in their newsrooms that favors specific content at certain times of the day for consumption on mobile devices.
This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.
I will be one of the speakers for this conference in New York City.
Oct. 19, WAN IFRA Digital Media North America, New York City
Nov. 16-19, WAN IFRA Latin America, Buenos Aires, Argentina