The Mario Blog

07.24.2015—4am    Post #2238
Two more McClatchy titles launch with new philosophy, look

This time it is The State (Columbia, S.C.) and The Sun News (Myrtle Beach, S.C.) that join the other tiles from the McClatchy Group as they become part of a multi-platform initiative. We at Garcia Media have conducted 16 months of workshops and training leading to new print, responsive web, mobile app, and tablet app products for all 29 of McClatchy's American dailies, including The Miami Herald, Kansas City Star, Raleigh's News & Observer, and Fort Worth's Star-Telegram.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, July 27.

The 29 McClatchy dailies will be launching over the next few months, a process that started with four of the California titles in May. We at Garcia Media are honored to have been a part of a project that truly rethinks how newsrooms operate, considers new strategies for storytelling across platforms, and develops new products for mobile, tablet, responsive web and print. 

We worked closely with the McClatchy team, headed by Anders Gyllenhaal , vice president of news and Washington editor at McClatchy.  This is how Anders summarized the project:

Technology has altered so much about the reading experience – from the pace of news, to how stories are best told, to the way people choose for themselves what’s newsworthy. It was time to find new approaches to explore how all of this applies to local news.

This week, The State and The Sun Review launched, and we invite you to take a look at what they have done:

The relaunch: In the publishers’ own words

http://new.thestate.com
http://new.myrtlebeachonline.com/
 

For more about the McClatchy project

https://garciamedia.com/blog/mcclatchy_project_unveiling_of_a_broad_evolution

http://​http://www.poynter.org/news/mediawire/343727/today-mcclatchy-hits-reset-with-several-sites-heres-how/

http://www.poynter.org/news/media-innovation/326011/gyllenhaal-mcclatchy-reimagines-its-publishing-process/

https://garciamedia.com/blog/its_launch_time_for_three_more_mcclatchy_titles

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